Urbanisation and access to education, coupled with the western influences have led to increased awareness about sanitation and hygiene in India. Many Government initiatives have been launched to spread awareness about sanitation among the lower socio economic sections of the society. While these initiatives have been a ‘shot-in-the-arm’ for sanitary products catering to the mass market, the premium segment is also witnessing growth driven by the entry of multinational sanitary ware companies launching designer products […]