Market Analysis

McG has successfully completed over 800 assignments in diverse fields such as aluminium & downstream products, automobiles, building materials and products, chemicals, engineering, electrical & electronic products and components, food processing, industrial machinery and equipment, material handling, packaging, plastics, satellite communication products, steel & downstream products, telecom, and other service industries. A select list of studies is appended.

McG’s incisive and focussed research has helped Indian and Foreign firms take well founded strategic marketing decisions.  For select study summaries, click here

Our market research wing carries out:

B2B Market Analysis & Research – for products, materials, equipment, intermediates and services, in India

Industry studies – these are detailed industry profiles including products, supply, demand, growth trends and key demand drivers, segments, key players, Government policies, and other industry dynamics  

Customer Satisfaction studies – for products and services

Overseas market research studies, in select areas, in collaboration with Associates

Our strengths are :

In depth knowledge of the Indian Industry

Ability to handle technically complex products, systems and services

A significant database on Indian Industry – well stocked LIBRARY with current statistical and industry publications, national and international journals; meticulously developed and updated database on the Indian economy, industry and the markets

We have been tracking the developments in all the major sectors of the Indian industry, and our database is regularly updated.

Well established research methodologies – from research design to data gathering in the rough terrain of Indian business and finally, to analysis and report
Well qualified and trained B2B Market Research team, with MBAs and Engineering Graduates
Access to a wide network of management / technical consultants