Select Study Summaries……

Brief summaries of a few select assignments undertaken during the last 3 to 4 years, are provided below, to illustrate the consulting services provided by McG::

Market Analysis & Strategy : Hydraulic Products & Systems

For a leading manufacturer of Hydraulic Products & Systems based in Europe, McG carried out a study, which included Market Analysis and Market Entry Strategy. The in-depth market research study involved detailed analysis of all the major user segments of Hydraulic Products & Systems and provided a comprehensive competition analysis. The methodology comprised extensive field research supported by in-depth secondary analysis.

The study assisted the client in the development of an entry strategy for India covering issues such as products to be offered, market segmentation and target customers, promotion, pricing and other related marketing issues.

Market Entry : Satellite & Radio Communication Equipment 

McG carried out a comprehensive market analysis for an Australian client who is a major player in the Satellite and Radio communication equipment sector. The market study involved market size estimation, competition analysis and user industry analysis. The assignment also included an analysis of the Indian regulatory environment and options for structuring the Indian entity.

The assignment included exhaustive discussions with service providers, system integrators, users, distributors, agents, government departments and so on.

Feasibility Analysis : R & D Center in India 

For a leading global player in the Electronics industry based in USA, McG prepared a detailed feasibility report for establishing an R&D Center in India.

City options that were examined were Bangalore, Chennai, Hyderabad and Pune. The report covered regulatory issues, the infrastructure facilities and resources available in the four cities and an estimate of the investment required.

Market & Competition Analysis in India& SE Asia : Aluminium Rolled Products

For a leading global Aluminium major, McG undertook a series of studies in India and South East Asia. The studies involved Market and Consumption Analysis for Aluminium Rolled products as well as profiling of major sheet mills, across 8 nations in the region. Respondents included end users, intermediate fabricators, distributors, dealers and industry specialists.

Customer Satisfaction & Perceptions Study  :  Diesel Engines

McG carried out a Customer Satisfaction & Perceptions study for a leading Diesel Engine manufacturer in India. The study encompassed fieldwork in 27 centres and a total of over 230 interviews were carried out among end users, genset OEMs, distributors, service centres and equipment manufacturers.

The study mapped customer perceptions across a number of parameters in absolute terms and relative to competition. The study has helped the client appreciate the weak links in its marketing chain and provided an insight into competitions’ strategies.  

Market Entry Strategy : Elevators & Escalators

A global leader in Elevators & Escalators based in Europe has been one of McG's premier clients, for whom McG has carried out a series of market research studies to analyse the Indian Elevator & Escalator markets on qualitative, quantitative and competitive dimensions. The first series of market research studies carried out by McG resulted in the development of a market entry strategy for the client.

After successful entry and rollout, the client continued to make use of our services to develop long term and short term city-centric strategies. Studies were also carried out in Sri Lanka and Bangladesh.

Customer Satisfaction Study  :  Automobile Sales & Service

For an automobile dealership group based in India, McG carried out a Customer Satisfaction study on their sales and service business.

The study estimated the current satisfaction levels across a range of parameters encompassing the entire sales & service experience of their commercial vehicle customers. Critical parameters were compared and benchmarked against competition.

Market Analysis & Strategy Formulation : Sanitaryware

McG carried out a Market Analysis cum Strategy study for a leading Sanitaryware manufacturer in India. The study was conducted in 35 cities / towns in India with over 400 personal interviews amongst builders, developers, distributors, and dealers. Data was also gathered from small and medium scale manufacturers of sanitaryware.

The study covered the entire value chain from raw material procurement through to production, marketing and distribution. The report and presentations provided the client with a clear understanding of the dynamics of secondary brands business. In turn, this assisted the client to reorient their marketing strategies to address the mid-segment of the market and create new product offerings at lower price points without sacrificing the premium image.

Developmental Studies

McG conducts macro level studies that help fostering economic development. Recently, in partnership with one of its associates, it conducted a study to establish the industrialisation potential of certain Southern Districts of Tamil Nadu. The study was commissioned by a premier industry association in India and was aimed at facilitating a faster economic growth in these districts.

The study involved extensive primary and secondary research by McG's team. Senior members had in-depth interactions with various stakeholders at various levels of the Government, industry, and trade representatives, businessmen, NGO s, etc. in the districts and at Chennai.

The study provides deep insights into the potential and opportunities that exist for development in the districts and recommends an action plan that would transform their industrial scenario.  It highlights specific industries and hubs and corridors as engines that would drive the growth of the whole region.

Tackling the Regulatory Environment

McG advised a global pharmaceutical major headquartered in Germany in understanding the regulatory environment in India and facilitated the firm’s decision making process. In the next phase, McG assisted the global major in obtaining approval from the Foreign Investment Promotion Board to form a wholly owned subsidiary (WOS). Finally, McG provided services for drafting and finalising a technical collaboration agreement and getting the necessary regulatory approvals.

Market Analysis : Protective Coatings

McG carried out a market research study for a MNC to understand the market potential for high performance protective coatings used applied over steel structurals in specific segments, in India.  The study comprised extensive field research and was supported by in-depth secondary research.

The study assisted the client, in understanding the market, its segments, market opportunities, competition, in order to arrive at a strategic direction.