Urbanisation and access to education, coupled with the western influences have led to increased awareness about sanitation and hygiene in India. Many Government initiatives have been launched to spread awareness about sanitation among the lower socio economic sections of the society. While these initiatives have been a ‘shot-in-the-arm’ for sanitary products catering to the mass […]
Packaged water market is a fast growing market in India, driven by scarcity of drinking water and increasing health awareness. Rising population, growing urbanism, lifestyle changes, rise in per capita income, increase in tourism are also driving the growth. India’s per capita consumption of bottled water is around 15-20 litres in 2013 indicating a huge […]
Convenience food sector in India has been growing at a fast pace in the recent years. Affordability, willingness to experiment different and new products, changing tastes and preferences are the key drivers of this growth. Advancements in the food processing techniques and packaging technology resulting in extended shelf life are large contributors to the growth […]
