The syndicated report entitled “The Consumer Packaging Markets in India- a five year forecast to 2020-21” prepared by Madras Consultancy Group (MCG), Chennai, is the 2nd edition and an update of the earlier report published in Nov 2013. The report provides an independent and comprehensive analysis of the consumer packaging industry and detailed forecasts till 2020-21. Analysis includes an overview of the industry, consumption and demand forecasts, key drivers and trends, market break-up (end use sectors, package type and region), supply analysis, profiles of select players & end use sectors and recent industry developments. The report also provides an understanding of the usage of each packaging substrate by volumes and forecasts thereof. The 250-page report is based on extensive secondary research supported by primary research conducted in India, between April to June 2016

Report coverage

In the recent years, Indian packaging industry has emerged as a dynamic player in the global arena. Traditional focus on cost reduction which was an impediment to growth, has given way to innovative packaging formats that capitalise on the strength of packaging as a medium to promote products. The packaging industry in India is valued at INR 1,270 billion (2015-16). Within the industry, with a 54 per cent market share, consumer packaging is ahead of its bulk packaging counterpart. With the spread of organised retail, FMCG and product companies are increasing adopting packaging as key element of their product promotion strategies. The packaging industry in India is witnessing significant investments in modern technology, capacity enhancement and introduction of new products.

The Indian consumer packaging market is estimated at around INR 685 billion in 2015-16 and is forecast to reach INR 1,170 billion by 2020-21, at an annual growth rate of 11.3%. Within consumer packaging, flexible packaging is the major contributor accounting for 30% of the market and has been growing significantly during the last 5 years. Metal cans and glass bottles have lost market share to other packaging substrates such as flexible packaging, plastic jars and printed folded cartons. The research covers all major end user sectors spread across non-food, food and beverages segments, as outlined below. Brief profiles of each end use sector including market dimension, key players and recent developments have been compiled as a part of the report.

Consumer packaging market in India: Break up by segments Total: Rs. 685 billion (US$ 10.5 billion)

Consumer packaging market in India
Packaging applications covered

The report covers an extensive range of food, beverage and non-food applications across consumer packaging markets:


  • Processed fruits & vegetables
  • Processed fish & meat
  • Convenience & snack foods
  • Milk & dairy products
  • Biscuits & confectionery
  • Cooking medium
  • Tea & coffee
  • Other foods (staple foods, etc.)

Non- foods

  • Pharmaceutical products
  • Personal care products
  • Household products
  • Paints & varnishes
  • Pesticides / insecticides
  • Cigarettes & tobacco
  • Lubricants
  • Other non-foods


  • Carbonated soft drinks, bottled water & other non-alcoholic beverages
  • Alcoholic beverages
Key questions addressed in this industry analysis report:

The report provides detailed market estimates and forecasts across packaging substrates covering an extensive range of consumer packaging applications:

  • What is the market size of the Indian consumer packaging market?
  • What is the market share of the key packaging media viz flexible, rigid plastics, paperboard, metal can, glass, caps & closures as well as lamitubes?
  • What is the usage volume of each of the medium and the key product segments thereof?
  • What are the applications of each medium across food, beverage and non-food packaging and the recent trends?
  • Where are the most noteworthy growth markets for each packaging medium across user segments?
  • What is the market forecast for the period 2015-20 with break up by packaging medium and across corresponding usage across application segments?
Who will benefit from this study?

The study will provide valuable information and data pertaining to the Indian consumer packaging industry and is an essential reading material for the industry professionals such as:

  • Manufacturers / converters of packaging
  • Brand owners of consumer products
  • Raw material manufacturers
  • Package & filling machmaking inery manufacturers
  • Investors and stock brokering firms
  • Consultants to the industry
  • Government Departments

Why should you buy this report?

This report will assist you in :

  • Formulating broad business strategies using the market estimates and forecasts
  • Understanding market dynamics between packaging substrates and end use markets
  • Understanding the key trends in the end use markets and strategise investments accordingly
  • Assessing the competition
  • Identifying the growth opportunities and industry dynamics across various packaging types and end use markets

The Consumer Packaging Markets in India A Five-year outlook to 2020-21

Table of Contents (summary)

Chapter Title
I Introduction
Study objective, research methodology
II Executive Summary
Indian economic & demographics trends, the Indian consumer packaging market overview, estimates and forecasts to 2020-21 with break-up by package type, end user segments and region
II Executive Summary
Indian economic & demographics trends, the Indian consumer packaging market overview, estimates and forecasts to 2020-21 with break-up by package type, end user segments and region
III Flexible packaging
Pre-made pouches, Laminates, Co-extruded films
IV Rigid plastics
PET bottles & jars, Other rigid plastic materials
V Paperboard
Folding cartons, Liquid cartons, Composite cans
VI Glass bottles
VII Metal cans
OTS cans, 3-piece general line cans, Aerosols, Aluminium beverage cans
VIII Caps & closures, Lamitubes
Plastic caps & closures, ROPP caps, Crown closures, lug caps, lamitubes
IX Brief profile of packaging user industries

Note : Chapters III to IX will include industry structure, packaging types, select specifications, analysis of the end-user markets including market-size estimates for 2014-15, 2015-16 and forecasts for 2020-21 with market break-up by packaging product types, end user segments and region. Comprehensive listing of specific applications, recent developments and brief profile of select package converters are also included.

About MCG

Founded in 1985, MCG is a management consulting firm with a special focus on Market Entry Strategy, Industry Analysis, Market Research and Feasibility Studies across various B2B sectors. In the Packaging field, MCG has over 30 years’ of research and consulting experience and has conducted several studies on various packaging products, in India and abroad. MCG has also assisted an international publisher in producing a large number of global reports on a range of packaging products.