Construction Chemicals in India

Posted By Team MCG On

Construction chemicals are specialty chemical compounds used in infrastructure, commercial, industrial, residential and other construction projects to enhance strength, durability and life of the structures. The market for construction chemicals in India stood at INR 32 billion in 2012-13 after witnessing an annual growth of around 16.5% during the last three years.

Based on the application, construction chemicals are classified as concrete admixtures, water proofing chemicals, flooring compounds, repair & rehabilitation, sealants, grouts and adhesives. Admixtures accounted for about 42% of the construction chemicals market.

Amongst the end user sectors, infrastructure projects such as national highways, bridges, dams, ports and railway, accounted for about 44% of the total construction chemicals market. Commercial segment accounted for about 16% and residential segment constituted for around 13% of the market. Around 80% of the demand for construction chemicals is from construction of new structures.

Construction Chemicals: Market by End-Use Segments, 2012-13 (%)
Market size: INR 32 billion

Source: Secondary sources

The leading players in construction chemicals sector include Apurva, BASF, Cera-Chem, Choksey, Chowgule, CICO, CIPY, Fosroc, Pidilite, Sika, Sunanda and SWP Chryso. Developments in the Indian construction sector coupled with increasing awareness of best practices are the key demand drivers for the usage of construction chemicals. The huge infrastructure investments including bridges, dams, roads, railway, metro rail projects and airport modernisation projects are set to expand the construction chemicals market in the country. Apart from new constructions, renovation and refurbishment market in India is also expected to drive growth. Increased awareness on benefit of construction chemicals and development of new products are other key demand drivers.

There are multiple stake holders present in each of the product segmentfor example, in the water proofing market there are developers/builders, construction contractors, technical consultants, applicators and distributors. Prior to a product launch, the marketing company has to create product awareness and comprehension across the spectrum of stakeholders and in-depth market research is needed to identify the key influencers.