Poultry Market in India

Posted By Team MCG On


India is the 5th largest producer of eggs and the 18th largest producer of broilers. With the introduction of integrated farming practices and contract farming options, poultry farming has become a major income generator for these farmers. New technologies that have been used in breeding, hatching, rearing, and processing has taken poultry farming to a new level.

Poultry meat is the healthiest option among the meat products and has shown a steady growth in the recent years. The challenges faced by the Indian poultry market are the high feed costs, inadequate cold storage facilities, high transportation costs and the vulnerability to diseases like bird flu.

Poultry is one of the fastest growing segments within the Indian meat sector, buoyed by rising purchasing power, use of modern equipments and the changing food habits. The market size of poultry in India is valued at INR 580 billion in 2013, and has recorded a growth rate of 8% over 2012.

The Indian broiler segment has been growing at 10-12% annually, with Andhra Pradesh being the leading producer of poultry meat, followed by Maharashtra, Haryana and Tamil Nadu.

Poultry Meat Production – Top 5 States (2012-13)
Units in ‘000 tonnes

Source: Centre for Science and Environment, Delhi, India

Processed meat is another emerging segment in the Indian meat sector, which is driven by the increasing penetration of QSRs (Quick Service Restaurants), rapid urbanization, continued increase in the number of working women, preference towards convenience food and rising purchasing power. Large integrators and government bodies are investing and promoting the increased processing of poultry meat (in the form of frozen/chilled chicken as well as in Ready To Eat (RTE) and Ready To Cook (RTC).

Egg production in India increased from 66 billion eggs in 2011-12 to 70 billion eggs in 2012-13, registering a growth of 6%. Andhra Pradesh is the leading producer of eggs, followed by Tamil Nadu.

Some of the key players in the Indian poultry market are Suguna Foods Ltd., Venkateshwara Hatcheries (VH) Group, IB Group, Godrej Agrovet and Amrit Broilers. The Government is looking at developing an efficient distribution system with adequate cold storage infrastructure and many other initiatives to step up the overall poultry market in India.