The home care products market in India has grown due to the increased awareness about health and hygiene, as well as considerable increase in per capita disposable income. Extensive marketing campaigns as well as the launch of new product segments play a major role. Several FMCG majors have entered the homecare market with offerings across multiple product categories. Multinational players have a well-established presence and several regional players are establishing nation-wide presence. Homecare […]

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