Hot beverages in India were for long associated with the ubiquitous tea available across the country through the numerous chaiwala (roadside tea vendors) and the unique filter coffee popular across the southern states. However, changing consumer preferences have brought considerable changes to the Indian hot beverages market in the recent years Market for hot beverages comprising tea, coffee and malt-based drinks was valued at around INR 187 billion in 2013-14, exhibiting a growth rate […]

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